Making Industrial Videos That Both Inform and Engage.

We recently collaborated with the marketing agency Diedrich RPM to create a series of brand videos for their client XCEL Products, a company that creates printable substrates, silicon edge frames, and custom fixture systems. These brand videos, one long format and one short format version were designed for the use as an introductory overview to XCEL Products. Who they are, what they do, and how well they do it. The intended deployment of these videos will be for presenting to perspective new clients directly, as well as generating further engagement on social media platforms.

The process for producing these videos was to integrate a combination of elements including: drone footage, live action footage, voice over narration, a short testimonial from the client, along with graphic supers, and an engaging sound track to delver a highly compelling video that ultimately extends an invitation to come for a tour to see for yourself all that XCEL Products has to offer.

At New World Productions we strive to create engaging marketing and presentational videos that delivers new growth, new business, and added revenue for our clients. To find out more on what we can do to help your business, visit us at: New World Productions today.

How Much Does A Video Cost?

This is an age old question, and one we get here at New World Productions all too often. "How much does a 60-second video cost? Well, the simple answer is we have no idea. Reason? Because there is no price per pound when it comes to video. Our explanation for this is pretty much our staple response to this question every time. Are you looking to create 60-seconds of a talking head, or 60-seconds of helicopters, limousines, pyrotechnics, professional talent, multiple locations, hair, makeup, wardrobe, etc, etc, etc. Yes, there is a little and or a lot that can go into a 60-second video.

So the next time you’re looking for a quote for a video, and especially if you’re looking for one on the quick. Please be ready with as many details as to the content of that video as possible. This will help ensure the most accurate costs for your video as possible and save everyone a lot of time to boot.

What are some of the key aspects to your video to think about when you’re looking for a quote? Here’s a list to follow: What is the estimated video length? What are the number of locations to be shot at for the video? How many people are to be featured on camera in the video? Will the video require professional scripting and or talent? Will the video need a voice over artist? Does the video require graphics? So on and so forth.

A good video producer will take the time to work with you in determining the full needs of your video, provide you options for being cost effective as well as suggestions for achieving an engaging quality video specifically tailored for your viewing audience.

Creating a Brand Experience with Video

We recently created a brand experience video for the Safe Step Walk-In Tubs Company of Minnesota and their Safe Step Cares Program. It features the Fillmore’s who were recently selected as a candidate for receiving a complementary Safe Step Tub for their home. Each year Safe Step selects a candidate who is a recipient that would greatly benefit from the use of their product to improve their health and quality of life. Richard Fillmore, the recipient for this year’s tub giveaway was a St. Paul Police officer who was injured in the line of duty back in the mid 80s.

New World Productions was selected as the video production company to create a video that would tell this story for Safe Step Tubs so as it could be shared with others on social media platforms to further create and generate awareness around that of their give back program.