7 Top Reasons Why Your Business Needs to Start Using Video for Marketing in 2023.

1. Increased Engagement: That’s right, video is the most engaging form of content you can use to increase engagement with your targeted customer audience, plan and simple. So, you best have at it!

2. Increased Brand Awareness: Your videos can be used to communicate your brand message in a more engaging, personal, and impactful way, helping to increase brand awareness. So, get out there and meet some new people.

3. Increased Reach: Video can be shared across multiple channels and platforms, Da! So why not be increasing the reach of your message.

4. Improved Conversion Rate: Video can be used to explain your companies complex concepts and ideas in an easy and concise way, leading to improved conversion rates.

5. Increased Traffic: Videos can be used to significantly drive organic traffic to your website, helping to increase your businesses overall visibility.

6. Increased Customer Loyalty: Video can be used to foster customer loyalty and create a positive connection with your customer base. Let's face it, people want to know who they're actually doing business with these day. So why not get to know one another.

7. Cost-Effective: Video is a really cost-effective way of marketing your business, making it a great option for small businesses with limited budgets.

TSR Injury Law's New Testimonial Commercial Ad Campaign

This is one in a twenty television ad series New World Productions in collaboration with Media Garage based out of Sarasota, Florida created for the new TSR Injury Law’s testimonial commercial campaign. This spot features one of eleven clients of TSR Injury Law describing their personal experience from Injury to settlement outcome.

We spent a full day in production at Fox-9 studios in Eden Prairie interviewing TSR’s Injury Laws clients to create a wide variety of compelling stories on their personal experiences with the law firm and their cases. These were edited into eleven individual 30-second commercial spots designed to give TSR’s targeted commercial viewing audience an intimate look into how their services can provide life defining outcomes after severe automobile and motorcycle injuries. In addition to theses eleven ads, we also crafted a series of four spots focused on reasons why you should call TSR, four spots focused on reasons why TSR clients were thankful for their experience in working with the well known Minnesota law firm and the resulted outcomes of their cases, and finally a stand alone spot aptly titled with the phrase we’ve all become familiar with through both bill boards and commercial television; “It’s TSR Time”.

These began airing in November 2022 and will continue to roll out in the coming 2023 year ahead. Where is Steve Terry in these ads? Well, he’s still the voice as heard on the call to action at the end of these commercial spots, but for the time being Steve's stepping aside from least wise from this specific commercial television campaign while he lets his clients do the talking from their personal experiences. You will still see Steve regularly on his other commercial spots that we shoot back in late 2019.

Behind the scenes at the TSR Injury Law Testimonial Commercial Campaign video shoot.

A Look at the Medical Product Promotional Overview Video for TechMaster 2.0 Biomedical Cart.

We recently had the pleasure of working once again with our client Technical Life Care to create an updated product promotional overview video for their new TechMaster 2.0 Biomedical Cart.

For this video we rented out a space at Cinequipt Studios located in Minneapolis, Minnesota that has an impressive white Cyc Wall available for rent for shooting. It provided a clean look as a backdrop for our product, and along with our actor who portrayed the role of a lab technician that presented the overview of the TechMaster Cart and it's many benefits and features.

The final end result was a video that is easy to watch as well as focus on the carts many device attributes, and an engaging examination of what the TechMaster Biomedical Cart has to offer.