Embracing AI in Video Production: A Balanced Approach

Understanding AI's Impact on Video Marketing

It’s hard to ignore artificial intelligence (AI) these days. It appears in everything—from the emails you write to the photos you edit. Recently, it has made significant strides in video production.

If you're a business owner or marketer exploring video, you might wonder: should I care about AI in this space? Does it help or hinder? Can AI create content that feels… human?

The truth is, AI in video production is both exciting and complex. It’s transforming processes, but it’s not the magical one-size-fits-all solution some portray it as.

The Benefits of AI in Video Production

Let’s highlight the advantages first. AI is incredibly helpful when it comes to efficiency. For example, it can transcribe interviews within seconds, automate rough edits, generate captions almost instantly, and even organize footage based on content. What used to take hours can now often be accomplished in just a few clicks. This shift means faster turnaround times and significantly fewer headaches—especially for repetitive tasks.

Access for Small Businesses

AI also democratizes video production for smaller businesses with limited budgets. Tools are now available that allow these businesses to create explainer videos, edit social clips, or add voiceovers without hiring an entire production team. If you're aiming to produce content quickly or remain within a tight marketing constraint, AI can be a lifesaver.

Fueling Creativity

Moreover, some creatives are leveraging AI to boost their ideas. Curious to see how your script might look visually? AI can generate storyboard drafts. Need assistance brainstorming variations for a video concept? AI can propose new directions in seconds. When used thoughtfully, it acts as a creative assistant—not a substitute for your vision but rather a spark that keeps the creative process moving.

The Limitations of AI in Video Production

However, here’s where it gets challenging. AI is fast, but it lacks emotional intelligence. It doesn’t grasp subtle humor, understand your brand's tone, or recognize audience needs. AI may produce content that is technically correct, but it often lacks the heart and originality necessary for making a video memorable.

The Importance of Human Touch

While AI excels at generating first drafts, it still requires human input to refine the final product. AI misses nuanced details—like when a facial expression seems off or when a line of dialogue strikes the wrong emotional chord. Real people, equipped with experience, are crucial for guiding the storytelling, polishing the pacing, and truly bringing the piece to life.

Trust and Authenticity Concerns

Trust is another major concern. The rise of deepfakes and AI-generated voices has raised significant questions around authenticity. Audiences are becoming more aware—and skeptical—of content that lacks genuine human touch. If your brand relies on trust and connection, over-reliance on AI could backfire. At the very least, transparency about the content creation process will be essential.

The Evolution of Jobs in the Industry

Let’s address the elephant in the room—AI is reshaping job roles. Some positions will evolve, others may disappear, and entirely new roles will emerge. It’s a significant transition. However, rather than replacing people, the most effective use of AI focuses on supporting teams. It allows them to work smarter and redirects their energy toward aspects of work that require genuine human input.

Finding the Right Balance

So, where does this leave you?

If you're contemplating video for your business, balance is key. AI can enhance production efficiency, but it should not substitute creativity, strategy, or storytelling. It’s a powerful tool, but ultimately, it remains just a tool.

Our Philosophy on AI in Video Production

At our video production company in Minneapolis, we advocate for a "pro-smart-production" approach rather than an anti-AI stance. This means we stay curious, explore new technologies, and utilize what works, all while keeping a strong focus on the human side of content creation. The emotion. The authenticity. The connection. That’s where the real magic occurs.

If you’re interested in how AI could enhance your next video project—or if you're simply seeking assistance in crafting a story that resonates with real people—we’re here to help.

Let’s create something remarkable together. No robots needed (unless we need a cool robot voice—then that’s fair game).

Conclusion

Navigating the intersection of AI and video production requires understanding both advantages and limitations. By maintaining a balance, businesses can leverage AI’s capabilities while preserving the artistic integrity that only humans can provide.

The Power of Video Marketing: Why Your Business Needs It Right Now

"People remember 95% of a message when it’s delivered through video, compared to just 10% when reading it." — Insivia.

Let that sink in for a moment. We’re living in a time when attention is currency, and video is the ultimate magnet. Whether it’s on social media, your website, or email campaigns, video content is now a non-negotiable part of a successful marketing strategy. And no, this isn’t about hopping on the next big trend—this is about putting your business where it belongs: in front of your audience’s eyes and in their minds.

What’s the Deal with Video?

Video is versatile. It’s not just something that’s nice to have; it’s a business asset. You can use it to explain complex products, humanize your brand, or showcase your company culture. Think about it: Would you rather read a three-page document about a new product or watch a 60-second video that shows you exactly how it works? Your customers feel the same way.

1. Capturing Attention in a Busy World

We live in an era of scroll culture. People swipe through their feeds faster than you can say “Call to Action.” If you don’t grab them in the first few seconds, they’re gone. Video grabs attention. It stops the scroll. The combination of motion, sound, and narrative hits the senses and demands engagement.

But it’s not just about capturing attention—it’s about keeping it. You want to make sure that people not only stop to look but stay to listen. And that’s where the magic of storytelling comes in.

2. Storytelling That Resonates

Here’s where video marketing shines: storytelling. Humans have been wired to respond to stories since we could sit around a fire. Storytelling through video connects on an emotional level that text and static images simply can’t. It's more than just selling a product; it's about building trust and rapport. A well-crafted video shares a narrative, sparks emotion, and, most importantly, creates a connection.

Take customer testimonials, for example. They’re powerful because they show real people, real experiences, and real emotions. When viewers see someone just like them raving about your product or service, that builds credibility. You can’t fake that kind of authenticity.

3. Converting Viewers into Customers

Let’s talk conversions. This is what most businesses care about, right? Turning views into dollars. The stats speak for themselves: landing pages with video can increase conversions by 80%. Videos build trust. When someone sees your product in action or hears directly from your satisfied customers, they’re more likely to buy. It’s not just theory—it’s proven.

But it doesn’t stop there. Videos in email campaigns can increase click-through rates by 96%. Yes, you read that right. Simply including the word "video" in your subject line can make people open your email. Why? Because people would rather watch than read.

So how do you make video work for your business? It’s simpler than you think.

4. Use Video Throughout the Entire Customer Journey

One of the biggest mistakes businesses make is thinking that video is just for social media ads or the occasional product demo. Wrong! You can use video at every stage of your customer’s journey—from awareness to decision-making and even after the sale.

• Awareness Stage: Use short, engaging videos to introduce your brand or product to new audiences. Think teaser videos, brand story reels, or viral social media content that sparks curiosity. This is where you want to hook them.

• Consideration Stage: Create more detailed explainer videos, product demos, or behind-the-scenes looks to give potential customers a better understanding of what you offer. At this point, they’re interested—they just need a little more information to make a decision.

• Decision Stage: Customer testimonials or case study videos work wonders here. This is the stage where trust is key, and nothing builds trust like hearing about real success stories from people who have used your product or service.

• Post-Purchase: Don’t stop once the sale is made. Create follow-up content, how-to videos, or personalized thank-you messages. Keeping customers engaged after they buy helps build loyalty and encourages them to spread the word about your brand.

  
  

5. SEO: The Secret Sauce of Video Marketing

If you’re not using video to boost your SEO, you’re missing out on a huge opportunity. Videos can drive traffic to your website, keep people there longer, and boost your search rankings. Google loves video. Pages with video are 53 times more likely to rank on the first page of a Google search than those without.

Also, think about YouTube. It’s the second-largest search engine in the world, and it’s owned by Google. When you upload videos there, you’re not just creating content; you’re increasing your chances of being discovered by potential customers searching for exactly what you offer.

But make sure your videos are optimized. Include keywords in your title, description, and tags. Add transcripts to make your content accessible and boost SEO. And don’t forget about thumbnails—yes, thumbnails. An eye-catching thumbnail can dramatically increase your click-through rate.

6. Build Personal Connections with Live Video

Here’s a trend that’s only getting bigger: live video. People crave real-time interaction with brands. Live video gives your business a face and allows you to communicate directly with your audience. Whether it’s a Q&A session, product launch, or behind-the-scenes tour, live video offers a level of engagement that pre-recorded content can’t.

And here’s a secret: live video doesn’t have to be perfect. In fact, it shouldn’t be. People appreciate the authenticity that comes with live, unpolished moments. It makes your brand feel human, relatable, and approachable.

7. Analytics: Measure What Matters

One of the most significant advantages of video marketing is that it’s measurable. You can track how many people watched, for how long, and whether they clicked through to your website or purchased something. This level of insight allows you to continuously refine your approach. If a video isn’t performing well, you can tweak it or create something new.

But don’t get caught up in vanity metrics like views. Yes, it’s nice to have 10,000 views on a video, but are those views translating into action? Focus on metrics that matter—engagement, click-through rates, and conversions. These are the numbers that show real results.

8. Keep It Professional, But Human

Here’s where many businesses get tripped up: they try to be too polished. Look, professional quality matters, especially for certain industries. But don’t overproduce to the point where your brand feels robotic or distant. The most successful videos strike a balance between quality and authenticity.

Show your team. Show the process behind the scenes. Introduce your CEO or your customer service reps. Human faces create connection, and connection drives trust.

Ready to Make Video Work for You?

At the end of the day, it’s about being where your customers are and speaking to them in a way that resonates. Video marketing does this better than any other medium. It’s versatile, engaging, and, when done right, it converts.

So, whether you’re just dipping your toes into video marketing or looking to step up your game, there’s never been a better time to invest in it. Start small with product demos or client testimonials. Or go big with a full-blown video campaign across multiple platforms. Whatever you do, just start.

Because if your business isn’t using video, it’s already behind. And in a world where attention is the new oil, you can’t afford to miss out.

Is Marketing with Video Right for My Business? Here’s Why the Answer is Yes!

In the modern world of business, where attention spans are shorter than ever, video marketing is a game-changer. You've probably heard this buzzing around the digital space, and maybe you're wondering, "Is video marketing really worth it for my business?" Spoiler alert: The answer is almost always a resounding YES! Here’s why.

1. Video Marketing Grabs Attention—Fast

Let’s face it, we live in a scroll-happy world. People’s thumbs are constantly flicking through endless streams of content, and unless you’ve got something eye-catching, your business message might be lost in the noise. This is where video shines. Studies show that videos are the most likely content to stop a scrolling thumb dead in its tracks.

Whether it’s a vibrant explainer video, a slick product demo, or a relatable customer testimonial, videos grab attention immediately. Why? Because we’re visual creatures. Our brains process visuals 60,000 times faster than text! So, if you want to deliver a compelling message in seconds, video is your best bet.

2. Videos Build Trust and Credibility

People want to do business with brands they trust, and guess what? Video helps you build that trust. Why? It’s more personal. Videos give your brand a human face and voice, which helps build a connection with your audience. Customers can see and hear your message, making it more relatable and trustworthy.

For example, imagine potential customers watching a behind-the-scenes video of your team working on a project. This pulls back the curtain, showing authenticity, and making your business feel more real and relatable.

3. Boost Engagement Like Crazy

Social media algorithms love videos. Platforms like Instagram, Facebook, LinkedIn, and TikTok prioritize video content because they know people engage with it more. Videos drive more comments, likes, shares, and conversations than any other type of content. This means your brand’s message is not only seen but spread like wildfire across networks.

In fact, research shows that video posts on social media generate 48% more views than posts with just images. If you’re not utilizing video, you’re leaving engagement on the table!

4. Improve Your SEO

If you’re looking to rank higher on Google, video can give you that extra push. Google owns YouTube, which means incorporating video into your strategy can do wonders for your search rankings. A well-optimized video on your site (or even better, a YouTube channel) increases the chances of your business showing up on that coveted first page.

And it’s not just about being found on Google. Videos also keep visitors on your site longer. This longer “dwell time” signals to search engines that your content is valuable and relevant, giving you a better chance to climb the search results ladder.

5. Convey Complex Information Quickly

Explaining a complicated product or service can feel like a daunting task, especially in a crowded digital marketplace. But video has the power to break it all down quickly and clearly. Whether it’s a product demo, an explainer video, or a step-by-step tutorial, video simplifies complexity.

People are more likely to understand and remember information presented in a visual format. So, if your business sells something that needs explaining, video is your secret weapon to making the complex seem simple.

6. Videos Increase Conversions

Let’s talk about the bottom line: money. At the end of the day, video isn’t just about engagement or views—it’s about driving conversions. Video can increase conversion rates on landing pages by 80% or more. That’s a jaw-dropping number, right?

How does it work? By appealing to emotions. Videos can evoke feelings like excitement, urgency, or trust, which encourages viewers to take action. Whether it’s signing up for a newsletter, purchasing a product, or booking a consultation, video helps nudge customers through the decision-making process.

7. Videos Are Versatile

One of the best things about video marketing is its flexibility. You can create different types of videos depending on your business goals:

• Brand Awareness: Showcase your brand’s story and mission in a quick, engaging format.

• Product Demonstrations: Highlight the features and benefits of your products in action.

• Customer Testimonials: Build credibility by showing real customers talking about how great your business is.

• Tutorials: Educate your audience on how to use your products or services, establishing your business as an industry leader.

The beauty of video is that you can use it across multiple channels—your website, social media, email campaigns, paid ads, and even in presentations. It’s the marketing tool that keeps on giving.

8. Mobile Users Love Video

Mobile isn’t the future; it’s the now. More than 70% of all online video views happen on mobile devices. If your audience is constantly on their phones (hint: they are), video is the format they want to consume.

Short, snappy videos are especially effective on mobile, where users are looking for quick entertainment or information. This aligns perfectly with modern user behavior, giving your business an edge in reaching today’s mobile-first consumers.

9. Stay Competitive

Let’s be real—your competitors are probably already using video. In fact, a staggering 86% of businesses use video as a marketing tool, according to Wyzowl’s State of Video Marketing report. If you’re not jumping on this trend, you’re at risk of falling behind.

But here’s the good news: There’s still plenty of room to stand out! With the right approach, you can produce videos that are unique, creative, and true to your brand, putting you miles ahead of the competition.

10. Video is More Affordable Than Ever

Gone are the days when producing a high-quality video required a massive budget. Today, video marketing is more affordable than ever. With advances in technology and a range of video production services (including ones tailored for businesses like yours), creating polished, professional videos doesn’t have to break the bank.

From animated explainers to live-action shoots, there’s a solution that fits your budget and needs. And when you consider the return on investment, it’s clear that video marketing offers serious bang for your buck.

So, Is Video Marketing Right for Your Business?

In a word: Yes. Whether you’re a small local business or a large corporation, video marketing is a versatile, engaging, and effective tool to grow your brand. It grabs attention, builds trust, boosts engagement, and most importantly, drives conversions.

Still unsure? Start small. Test the waters with a single video and see how your audience responds. Once you see the results (hint: they’ll be good), you’ll wonder why you didn’t jump on the video bandwagon sooner.

Ready to take the plunge? Let’s get rolling! Your audience is waiting, and they want video.

Now is the time to invest in video marketing. If you're unsure where to start or need help creating videos that truly stand out, our video production team at New World Productions is here to help! Let's bring your vision to life and take your marketing to the next level.