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  • Writer's pictureTodd Gross

Creating a Brand Experience with Video

We recently created a brand experience video for the Safe Step Walk-In Tubs Company of Minnesota and their Safe Step Cares Program. It features the Fillmore’s who were recently selected as a candidate for receiving a complementary Safe Step Tub for their home. Each year Safe Step selects a candidate who is a recipient that would greatly benefit from the use of their product to improve their health and quality of life. Richard Fillmore, the recipient for this year’s tub giveaway was a St. Paul Police officer who was injured in the line of duty back in the mid 80s.

New World Productions was selected as the video production company to create a video that would tell this story for Safe Step Tubs so as it could be shared with others on social media platforms to further create and generate awareness around that of their give back program.



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