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This promotional video is the second of a two-part series created for the launch of the POP Dental electric toothbrush product. It was designed to establish brand awareness, develop consumer interest, and generate online sales.

New World Productions implemented creative storytelling to compose a series of videos that would be fun, intriguing, and memorable.

Videos were used for placement on their websites product page, for social media marketing and advertising, and on their YouTube brand channel.

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