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  • Todd Gross

TSR Injury Law's New Testimonial Commercial Ad Campaign

This is one in a twenty television ad series New World Productions in collaboration with Media Garage based out of Sarasota, Florida created for the new TSR Injury Law’s testimonial commercial campaign. This spot features one of eleven clients of TSR Injury Law describing their personal experience from Injury to settlement outcome.


We spent a full day in production at Fox-9 studios in Eden Prairie interviewing TSR’s Injury Laws clients to create a wide variety of compelling stories on their personal experiences with the law firm and their cases. These were edited into eleven individual 30-second commercial spots designed to give TSR’s targeted commercial viewing audience an intimate look into how their services can provide life defining outcomes after severe automobile and motorcycle injuries. In addition to theses eleven ads, we also crafted a series of four spots focused on reasons why you should call TSR, four spots focused on reasons why TSR clients were thankful for their experience in working with the well known Minnesota law firm and the resulted outcomes of their cases, and finally a stand alone spot aptly titled with the phrase we’ve all become familiar with through both bill boards and commercial television; “It’s TSR Time”.

These began airing in November 2022 and will continue to roll out in the coming 2023 year ahead. Where is Steve Terry in these ads? Well, he’s still the voice as heard on the call to action at the end of these commercial spots, but for the time being Steve's stepping aside from least wise from this specific commercial television campaign while he lets his clients do the talking from their personal experiences. You will still see Steve regularly on his other commercial spots that we shoot back in late 2019.


Behind the scenes at the TSR Injury Law Testimonial Commercial Campaign video shoot.

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