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  • Writer's pictureTodd Gross

Creating a captivating marketing video for your business.


Behind the scenes with New World Productions, creating a marketing video.

At New World Productions, located in Minneapolis, we believe that a great marketing video should do more than just showcase your products or services. It should tell a story, engage your audience, and inspire action. Here’s what we think makes for a stellar marketing video:


1. Compelling Storytelling

A great marketing video starts with a compelling story. It’s not just about listing features or benefits, but about connecting with your audience on an emotional level. Your story should reflect your brand’s values, mission, and vision. It should take viewers on a journey, making them feel a part of something bigger. At New World Productions, we craft narratives that resonate with your target audience, creating a lasting impression.


2. High-Quality Production

In a world where content is king, quality matters. From crisp visuals to clear audio, every element of your video should reflect professionalism. High-quality production not only captures attention but also builds credibility and trust. Our team at New World Productions uses state-of-the-art equipment and innovative techniques to ensure your video stands out from the competition.


3. Clear Message

Simplicity is key. A great marketing video conveys a clear, concise message. It should answer the who, what, why, and how within a short span of time. Avoid jargon and complicated language; instead, focus on delivering your message in a straightforward and engaging manner. We help distill your core message into an impactful video that communicates effectively with your audience.


4. Strong Call to Action

What do you want your viewers to do after watching your video? A strong call to action (CTA) is essential. Whether it’s visiting your website, signing up for a newsletter, or purchasing a product, your CTA should be clear and compelling. We strategically place CTAs to guide your audience towards the desired action, ensuring your marketing goals are met.


5. Targeted Content

Understanding your audience is crucial. Your marketing video should be tailored to meet the specific needs and preferences of your target demographic. From the tone and style to the platforms used for distribution, every aspect should be designed with your audience in mind. At New World Productions, we conduct thorough research to ensure your video content is precisely targeted for maximum impact.


6. Emotional Appeal

Emotion drives action. Videos that evoke emotions such as happiness, surprise, or even curiosity are more likely to be remembered and shared. By incorporating emotional triggers, we create videos that not only inform but also inspire and motivate viewers. This emotional connection can significantly enhance brand loyalty and engagement.


7. Creative and Unique Elements

Innovation and creativity set you apart. Utilizing unique elements such as animation, special effects, or a distinctive visual style can make your video memorable. Our creative team at New World Productions excels in bringing fresh ideas to the table, ensuring your marketing video is not only effective but also unforgettable.

8. Measurable Results


Finally, a great marketing video should deliver measurable results. By setting clear objectives and using analytics, we track the performance of your video to ensure it achieves its intended goals. Whether it’s increased traffic, higher conversion rates, or enhanced brand awareness, we provide insights to optimize future content and strategies.


At New World Productions in Minneapolis, we pride ourselves on creating marketing videos that drive results. Let’s tell your story, captivate your audience, and achieve your business goals together. Contact us today to get started!

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